Why brokers switch to Piplead from ads
Most regulated brokers' CAC is bottoming out on Meta and Google. Click costs in regulated trading categories doubled over 2024–2025 while connect rates fell. The lead you buy on Meta is usually the same lead three competitors bought the hour before.
Piplead inverts that. Traders sign up on our platform first, declare what they want (regulator, broker preference, asset class), and consent to introductions. Your campaign matches their profile, and you receive the lead with the consent metadata attached.
Compliance teams stop chasing dubious ad-tech provenance, marketing teams stop bidding against scammers, and ops teams get one stable webhook instead of seven shifting affiliate feeds.