Acceptable Use Policy

This Acceptable Use Policy ("AUP") defines what Customers may and may not do with the Piplead Service and the records it delivers. It is part of the Terms of Service. Breach of this AUP is a material breach of the Terms.

Customers may use Piplead-delivered records to:

• Contact and qualify prospective business customers in line with their applicable law.
• Enrich their CRM with the fields delivered by Piplead.
• Build internal scoring or routing logic using Piplead data combined with their own first-party data.
• Report aggregated, anonymised statistics to internal stakeholders.

Customers must not:

• Resell, sublicense, syndicate, or republish raw lead data, in whole or in part.
• Send unsolicited bulk messaging ("spam") of any kind.
• Combine Piplead data with consumer datasets purchased from list brokers, scraped from social networks, or otherwise obtained without consent.
• Re-identify pseudonymous traders by joining Piplead data with external datasets.
• Use Piplead data to assess eligibility for credit, insurance, employment, housing, or any other purpose covered by US fair-credit or comparable laws.
• Contact records outside the regions, products, or use-cases agreed in the order form.
• Use Piplead-delivered data to enable financial scams, unlicensed financial services, gambling outside regulated venues, illegal market activity, fraud, money laundering, or any other unlawful activity.
• Send promotional content to recipients who have opted out, or who are within a regulator's do-not-contact registry where applicable.
• Send messages without identifying the sender clearly and without offering an unsubscribe path.
• Transmit malware, harvest credentials, or run any form of phishing through channels enriched with Piplead data.
• Reverse-engineer, scrape, or systematically extract the Piplead workspace, API, or webhooks beyond authorised use.
• Circumvent rate limits, security controls, or audit logging.

When contacting any record delivered by Piplead, the Customer must:

• Identify itself clearly and accurately as the sender.
• Use a valid, monitored reply-to address.
• Provide a one-click opt-out / unsubscribe path on every email and a STOP keyword path on every SMS.
• Honour opt-outs immediately, and within 10 business days at the absolute latest.
• Comply with all applicable anti-spam, telemarketing, and financial-promotion rules in the jurisdiction of the recipient (e.g., GDPR, UK GDPR, PECR, CAN-SPAM, TCPA, CASL, the FCA's financial-promotions regime, ESMA guidance).

Piplead propagates trader opt-outs to all Customers within 24 hours of receipt via webhook and the Suppressions API. Customers must apply suppressions to all internal and downstream systems (CRM, sequencer, SMS, dialer, retargeting) within 24 hours of receipt. Failure to do so is a material breach.

Piplead may, at its sole discretion and without notice where required to mitigate harm: rate-limit a Customer, suspend access, revoke API keys, terminate the agreement, and report unlawful activity to the relevant authorities.

Suspected violations can be reported to abuse@piplead.com.

We may update this AUP. Material changes will be notified to Customer admins by email and posted on this page with an updated date.